Reports & Analytics
Access sales, inventory, procurement, and performance reports.
Learn how to run reports, understand the available analytics, and export data for external use in Stogly.
Overview
Stogly provides a comprehensive reporting suite covering profitability, inventory health, supplier performance, and customer analytics. Restaurant businesses get additional reports for food cost, menu engineering, and waste tracking. All reports support date filtering and CSV export.
Accessing Reports
- Navigate to Analytics in the sidebar
- Select the report category
- Choose a specific report
- Set your date range and any additional filters (location, category, supplier)
- Click Generate Report
Available Reports
Profitability & Sales
| Report | What It Shows |
|---|---|
| COGS Report | Cost of goods sold by product, category, or period |
| Profitability Report | Revenue minus COGS with gross margin percentages |
| Margin Analysis | Products ranked by margin — identify your most and least profitable items |
| Category Performance | Revenue, units sold, and margin by product category |
| Customer Profitability | Revenue and margin contribution per customer or platform (Wolt, Glovo, etc.) |
Inventory & Stock
| Report | What It Shows |
|---|---|
| Inventory Valuation | Total value of stock on hand, broken down by location |
| Stock Movement | Inflows (purchases, transfers in) and outflows (sales, transfers out, adjustments) for each product |
| ABC Analysis | Products classified into A (top 80% of revenue), B (next 15%), and C (remaining 5%) |
| Turnover Report | How quickly each product sells through its stock — days of inventory on hand |
| Dead Stock | Products with no sales activity over a configurable period |
Supplier & Procurement
| Report | What It Shows |
|---|---|
| Supplier Performance | Order accuracy, delivery timeliness, and price consistency per supplier |
| Price Movement | Historical price changes from supplier price lists with trend visualization |
Restaurant-Specific Reports
These reports are available when the restaurant module is enabled:
| Report | What It Shows |
|---|---|
| Food Cost Report | Actual vs. theoretical food cost, with variance analysis |
| Menu Engineering | Products plotted by profitability and popularity (stars, puzzles, plowhorses, dogs) |
| Waste Analytics | Waste events by product, category, and reason — with cost impact |
| Recipe Cost Report | Detailed cost breakdown for each composite product based on current ingredient prices |
Forecasting
The Demand Forecasting report uses historical sales data to project future demand:
- View projected sales by product or category
- Identify seasonal patterns
- Use forecasts to plan purchase orders and stock levels
Date Range Filters
All reports support flexible date filtering:
| Filter | Example |
|---|---|
| Today | Current day only |
| This Week | Monday through today |
| This Month | First of the month through today |
| Last Month | Previous full calendar month |
| This Quarter | Current quarter to date |
| Custom Range | Any start and end date |
Exporting Reports
- Generate the report with your desired filters
- Click the Export button in the toolbar
- Select CSV format
- The file downloads to your browser's default download folder
Exported CSV files include all columns visible in the report and can be opened in Excel, Google Sheets, or any spreadsheet application.
Tips & Best Practices
- Start with the Profitability Report — it gives you the clearest picture of which products drive your business
- Run ABC Analysis monthly — reclassify products regularly so your purchasing and display decisions reflect current sales patterns
- Use Dead Stock to free up capital — products with zero sales in 60+ days may need discounting, bundling, or removal from your catalog
- Compare food cost monthly — for restaurants, tracking the gap between theoretical and actual food cost reveals waste and portioning issues
- Export and archive — download key reports at month-end for your accountant or for offline analysis
- Combine reports — use Supplier Performance alongside Price Movement to negotiate better terms with your vendors
Need help? Contact support at support@stogly.com